ConnectBuilt
Read-only links to your store, your books and your ads. Every number defined once, so revenue has one answer.
Decision intelligence for online stores
Know which of your decisions actually worked.
Diaas connects your data sources, and even your ad spend. It spots problems while they're still small, records the call you make, then proves whether it worked against what would have happened anyway.
Free check runs in your browser. Nothing is uploaded.
Switch supplier · defect return rate, weekly
Product preview · illustrative
Actual
Expected without it
Defect returns vs expected
−58%
Unit cost, new supplier
+15%
Achieved
The problem
Your numbers are everywhere. Your decisions are nowhere.
Dashboards show what happened. They don't show what you decided, or whether it worked.
0.3
Problems hide in the totals
A defect from one supplier batch shows up weeks later as a third of a point on your return rate. In the totals it looks like noise.
40
Decisions leave no trace
A price goes up, a discount runs, an ad set gets paused. Nobody writes down why, what they expected, or who owns it.
?
Nobody knows what worked
Sales went up. Was it the change, payday, or the weather? The lesson is lost and the same problem comes back next season.
How it works
One loop, from the first warning sign to the lesson.
Diaas connects your data sources, and even your ad spend, and defines every number once. Then every decision goes around the same loop.
SeeComing
Watches every product, supplier and order. Many small findings roll up into one issue, with the evidence attached.
DecideComing
Log the call in seconds: who made it, why, and what you expect. Suggestions come from what worked before.
In flightComing
Every change is pinned and you get an early read. Price changes nobody logged are detected, and you're prompted for the why.
ProveComing
The outcome against what would have happened anyway. Replay what you knew at the time. A plain verdict: achieved, partial, inconclusive or not achieved.
LearnComing
Every outcome feeds your playbook, so good calls get repeated on purpose and the next decision starts smarter.
Diaas is in active build. "Built" is in the product today; design partners get each "Coming" piece first and shape it.
Watch · 2 minutes
One problem, start to finish.
Free · 2 minutes · nothing uploaded
Did your last change work?
Enter a weekly number from before and after a change you made. The check compares the change with how much that number normally moves, and with last year if you have it.
Checking…
Expected without it
–
Actual since
–
Difference
–
Diaas does this for every decision, on your real numbers, and tells you which change caused it when several overlap.
Become a design partner
Design Partner Pilot
In 90 days, see your first big decision proven or disproven on your own numbers.
For you if
- You run an independent online store with a real catalogue.
- You're growing, and you've lost the feel for your numbers.
- Big calls get made in chats and spreadsheets.
Not for you if
- You want a dashboard of totals and nothing more.
- Nobody owns decisions, and nobody wants to.
- You can't give 30 minutes a week.
What you get
- Founder-led setup. Charlton connects and checks your data himself.
- A decision audit. We replay your last three big calls, like a price change, a discount or a supplier switch, and show what really happened.
- A board-ready replay video of your first proven decision.
- Founder pricing locked in after the pilot.
The 90 days
Week 1Connect your store, books and ads (read-only). Agree the numbers that matter.
Weeks 2–4First issues flagged. The decision audit of your last three calls.
Month 2New decisions logged with an owner and an expectation. Early reads while they're in flight.
Month 3First verdict on a decision, the replay video, and your playbook started.
What we need from you
- Read-only access to your store, plus an export from your books.
- 30 minutes a week from the owner or head of ops.
Your data
- Personal data is masked, never sent to AI, never shown in alerts or videos.
- Diaas reads; it never changes prices, orders or campaigns.
- Switch it off at any time.
Who's building it
Charlton Smith
Founder, Diaas · Cape Town. I cut through noise and complexity to build simple systems people actually use, and that show up on the bottom line. Store owners deserve that too.
20 yrs
of finding the simple answer inside noisy, complex businesses.
Adopted
systems teams actually use, not more reports.
34
public and private sector clients on the revenue-management SaaS I ran product and engineering for.
Today
modernising actuarial and finance data into Snowflake and dbt.
Want to know which of your decisions worked?
Book 15 minutes. We'll look at one decision you made recently and whether Diaas could prove it. If it isn't a fit, I'll tell you.
Book a 15-minute call
charltonsmithfde@gmail.com
Every number on this page is illustrative. Diaas is in active build; features marked "Coming" are not yet in the product.